Why we built DetroPick
DetroPick started as a simple frustration: short-form video is where most people actually discover skincare products now, but it's a terrible place to research them. A 30-second clip can't tell you whether a serum will break you out, whether the "dupe" is really equivalent, or whether the brand behind the viral claim has any research to back it up.
So we built a place to land after the video ends — a searchable, honest library of reviews covering the products people are actually asking about, written in plain language, with the pros and the cons both given equal space.
Independent by design
We choose what to review based on what people are searching for — never based on who pays the most.
Research-based
Every review considers the actual ingredient list, not just the marketing claim on the label.
Pros and cons, always
If a product isn't right for everyone, we say so — including who should probably skip it.
Fast to find
Our search is built for one job: getting you from "what was that product?" to the answer in seconds.
Our process
-
1
We track what people are searching for
Products trending across TikTok, Instagram, and YouTube shape our review queue.
-
2
We study the formula
Every review starts with the actual ingredient list — what it does, and who it suits.
-
3
We weigh the real-world feedback
We cross-reference verified buyer feedback against the claims, not just the star average.
-
4
We publish the whole picture
Pros, cons, who it's for, who should avoid it — every review ships with both sides.